By now you’ve likely heard about Estée Lauder’s new Advanced Night Repair Synchronized Recovery Complex, a huge launch for the brand that debuted earlier this month. (You may have even seen an ad or two for it on this site.) But if you haven’t, here’s a little refresher course: The nocturnal serum is an upgrade on its original formula released in 1982, designed to help repair skin during the restorative hours of sleep.
Boasting new technology that supports the natural synchronization of skin cells’ DNA repair and protection processes, as well as a patented complex that is capable of reversing the ill-effects of visible damage from smoke and pollution—all while you are in a state of semi-unconscious bliss—it’s apparently so efficacious, Estée Lauder is relying on a “once you try it, you’ll buy it” mentality. The company kicks off its largest sampling program to date this afternoon, when 250,000 ten-day samples will be doled out between 5 and 9 p.m. at all Estée Lauder department and specialty store counters nationwide (one per customer while supplies last).
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