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Deals & Steals

Benefit Cosmetics LLC

Navy blue came on the scene in the mid-1800s as the color of the Royal Navy. It demanded respect then and continues to be a signature color of class and distinction associated with respected graduates, yachters and formal diners.
Navy doesn’t stop with fashion; today it is fast becoming the new black for eyes. Navy blue shadows, liners and mascara fill upscale makeup counters as the revolutionary new shade of all seasons. Why?
Navy can shake things up without screaming, “Look at me!” Navy blue pops like black, but it makes all the right parts of your eyes pop. Artificial indoor lighting tends to sit at the yellow end of the color spectrum, which means it makes under eye circles more prominent. Black liner and mascara alone enhance dark circles and dark creases between the brow bone and lids. Navy doesn’t. It still offers the sass and boldness of black without the flaw magnifiers of black.
Navy can be subtle when blended with white or frosty creams and peaches over the lids. Apply it only in the middle of your eyelids near the lash line to open them wide. Use it in and extended slightly from the crease for a mysterious look that will make him wonder what you’re up to. Want to smolder? Swap your dull brown mascara for deep navy. Two coats will make him take a second look… and a third. Navy mascara compliments any color you put on your eyes and enhances beautiful bare eyes swept only with powder and bronzer. Navy kohl eye liners applied along the top lash line will make blue and hazel eyes out shine the city lights. Add your liner to the bottom lash line and your brown eyes will take on a golden glow.
Navy transcends the seasons. Spring is the season for color. Add navy to almost any color palette for a burst of freshness and glamour. In the office it’s professional. Turn it up after hours for a sexy, sultry look. Even in church navy creates the dazzling look of a saint. Pair navy mascara with soft peach shadows or moisturized skin wearing nothing but a tan during the summer months. Fall finds navy coming into full swing. Add navy eye shadows to your lids, in the crease and along bottom lashes for as little or as much definition as you desire. Make your eyes look smokin’ during the holidays by using deep navy shadows paired with grey matte eye shadow. Add navy liner along the lower lashes and rich navy mascara.
Navy is the color of hot looks everywhere. Be bold and fearless as you experiment by adding navy to your favorite color palette or start fresh with a whole new look built around today’s hot new shade.

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