His collection of high-pigment lipsticks proved a huge commercial success. Now Tom Ford has announced that he is to expand his beauty offering to include a full range of cosmetics and skincare.
The line, which will hit stores in September, takes its inspiration from the Seventies, with a back-to-basics approach to bold colour.
The designer, 49, unveiled the range last week, along with a campaign in which he co-stars with supermodel Lara Stone.
Designs on beauty: Tom Ford unveiled his new high-colour cosmetics range last week, along with an advertising campaign in which he co-stars with supermodel Lara Stone
Explaining his decision to pose alongside the Dutch beauty, he revealed that by doing so, retail sales were likely to be stronger.
Despite his commercial savvy it seems not everyone had confidence in his beauty venture.
Back to basics: The designer developed the make-up line, which launches in September, using a practical approach, leaning on his years as an architecture student
'My intention was to do color cosmetics out of the gate, but not everyone else was convinced that I had a voice in color until the lipsticks started selling out again and again,' he revealed.
Commercial savvy: Mr Ford, pictured arriving for the Ark gala dinner in London last week, admits not everyone had confidence in his beauty venture
He added that a practical approach, leaning on his years as an architecture student, formed the basis of the collection.
'I don’t like B.S. and a lot of promises, and there are a lot of products out there you don’t even need,' he said.
'You need to understand the face and compensate for the architecture of the face. A nice thick brow is the key to a youthful look.'
Mr Ford, who created the range with top British make-up artist Charlotte Tilbury, also developed a skincare line, which includes a serum, primer and cleanser.
He revealed that a beauty faux fas in his teens led to a life-long interest in cosmetics.
'I’ve cared about cosmetics and makeup since I was a kid,' he told the publication. 'When I was 14, I had to be taken to the emergency room because the cucumber slices I had put on my eyes - to camouflage the bags - had made them swell shut. I could eat cucumbers, but my eyes were clearly allergic to them.'
The designer, who famously transformed the fortunes of Gucci in the Nineties before setting up his own label, now has an empire that includes menswear, sunglasses and fragrance, as well as a newly-launched womenswear collection.
He has also turned his talents to film and his directorial debut, starring Colin Firth, was nominated for an Academy Award.
Fans of his work will also be thrilled to learn of a fly-on-the-wall documentary, which will premiere on June 24 on the Oprah Winfrey Network.
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