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Benefit Cosmetics LLC

Makeup that gives you super powersA certain DC Comics character has teamed up with MAC to release a very special, super-powered makeup collection.

Wonder Woman has always known the importance of astounding accessories, and the people at MAC have infused her sense of fantasy and wonder into a fun and vivid collection of makeup as fierce and feminine as the heroine herself.

Wonder Woman also has limited edition accessories for MAC including makeup bags, utility belt brush sets, and exclusively online - the Wonder Woman t-Shirt and "invincible" mirror.

This makeup collection is not for plain Janes, nor for the faint-hearted; it's a legendary line-up of super-sized Mineralize Skinfinish, bold Eye Shadow quads, Pigment, Opulash, Lipsticks and oversized Lipglass, jumbo-big Powder Blush and Penultimate Eye Liner, Nail Lacquer and Lash inspired by the larger-than-life bold babe.

The Wonder Woman collection will be released on March 4.

Gordon Espinet, Vice President of Global Makeup Artistry, MAC Worldwide talks about the Wonder Woman collection:

Q: What's the colour story for the northern hemisphere spring and what makes Wonder Woman the perfect beauty icon to tell it?

A: One of the biggest outstanding trends is a very early, fresh 1970s look. Think a shampoo commercial from 1972, or a Cheryl Tiegs or Farrah Fawcett type of girl.

It was this whole idea of the modern woman, which is a minimalist approach that produces maximum effect. It's a very nude face with products that are used to sculpt, with hints of pop art colours and cool tones. And of course, Wonder Woman is the ultimate modern woman.

Q: What is Wonder Woman's look all about? 
A: Wonder Woman has many different incarnations but it always stands out to me that she is a true natural beauty. She wears makeup, but the makeup never wears her.

Q: Mineralize Skinfinish features prominently in this collection. What is so good about this product?
A: It operates like a powder and mimics the skin it lays on. If you put it on creamy skin it lends a creamy texture, apply it to matte and it creates a matte look.
It's basically your skin...but better. It also gets rid of blotchiness, redness and discolouration. It's truly, for lack of a better phrase, idiot-proof. The technology makes it possible for Skinfinish to be easy to apply and fall in all the right places without looking like you tried too hard.

Q: Each extra-large Mineralize Skinfinish compact offers both shimmer and matte finishes side-by-side. What is the value in that? Can you offer any application tips?

A: The fact that it's dual-sided means you can create very dynamic looks. Use the matte product for shading and shaping, and the shiny section creates highlights. Using both, you achieve perfectly sculpted cheekbones, eyes, jawline, d├ęcolletage... you can actually use this product anywhere.

It's all about the application. For example, for matte use I would recommend our 116 cheek brush to sculpt under the cheekbone: just start beneath and brush up. The 227 looks like a giant eyeshadow brush and is fabulous to swipe on shimmer to create gorgeous highlights above the cheekbones.
I also love the 224 brush to sculpt the eye area and crease, and the 219, which looks like a fat crayon and which you can use with the matte side to emphasise the eye as well.

Q: This collection includes rich eye and lip colours. What's the best way to rock a bold look even if you're not a superhero?

A: Focus on one feature. I love a rich lip, and an easy-to-wear technique is to concentrate the colour near the centre of your lips and fade as you get nearer to your lip line. That way you avoid a heavy outline and create a bright lip that's still kissable, not threatening.
For eyes, instead of creating a rainbow of different colours, stick with a rich shade applied near your lashline and softly blend out.

Q: There is a "makeover" element to this collection, as MAC's Wonder Woman helps Plain Janes go from drab to fantastic. What's the one product a woman should try to instantly liven up her look?

A: Coloured mascara; it's not only great in terms of offering highly pigmented, fabulous colour, but the Opulash formula is amazing. It's so versatile, you can put it on curled lashes and it doesn't weigh them down, and the brush is nice and big, which makes for even, effortless product distribution.
I would recommend choosing the shade you're most drawn to, pair it with a matching eyeliner softly smudged against the lashline, and a nude face. That way the look isn't too graphic and you get this great pop of colour.

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