Tweezerman and Benefit to Launch New Brow Tools

4/1/10

Tweezerman and Benefit to Launch New Brow Tools

Tweezerman for Benefit will launch May 2010. Photo courtesy of Benefit Cosmetics

We love it when our favorite brands come together to make beautiful things together -- MAC/Liberty of London, Estée Lauder/Michael Kors, etc.

Now Tweezerman and Benefit have teamed up to launch brow/lash shaping and grooming tools, which will launch in more than 200 Benefit Brow Bars across the country this May.

Benefit Brow Bars, found in department stores like Macy's and Bloomingdale's, are Benefit counters offering no-appointment-needed waxing, tweezing and lash services, as well as offering the full range of Benefit cosmetics, skin and body care.

Jean-Andre Rougeot, Benefit's chief executive officer, told WWD the partnership makes sense because Brow Bar staff does "hundreds of brows a day [and] need the right tools. Customers ask, 'Where can I buy the tweezer you're using on my brow?' Now we can say, 'You can buy it here.'"

And who better to partner with than Tweezerman, the brand that has long been known as the best of the best in brow shaping tools? Tweezerman for Benefit will offer a slanted tweezer and a pointed-slant tweezer decorated with fun, cheeky patterns, an eyelash curler, and a retractable brow-shaping brush.

Don't fret if your town doesn't have a Brow Bar -- WWD reports that Benefit plans on opening 100 new bars in the US this year.

And in the meantime, make sure you're not overplucking at home!