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Benefit Cosmetics LLC

beauty app
Ever suffer from beauty paralysis when you're faced with an entire aisle of hair products and have no idea how to pick one out?

Just like how you use to check out "real people" reviews of shops, restaurants and spas before deciding on where to go, so it goes with Total Beauty's new iPhone app, which brings close to 300,000 reviews of 45,000 beauty products right to your phone.

So let's say you're in the drugstore and can't decide which mascara to buy. Simply hit up your app and browse the unbiased reader reviews to help you narrow down your decision.

Pretty convenient, right?

In the next few days Total Beauty will be releasing an update, which will allow you to narrow down your results by preference, so if you're shopping for shampoo you'll be able to click through to choices for curly hair, damaged hair, colored hair, etc.

If this app can make choosing a new foundation as simple as picking a yummy place to eat, we're sold.

Maybe we'll even browse real girls' opinions on wearing spring's black lipstick trend!

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