Add to Technorati Favourites
Add to

Deals & Steals

Benefit Cosmetics LLC

Shu Uemura's colorful eye shadows. Photo:

Love your Shu Uemura cleansing oil, eye shadows, and eyelash curler?

If you prefer to buy these in person, better stock up now. Today's WWD reports that Shu Uemura Cosmetics will close all U.S. operations. L'Oréal U.S.A., which took a 20 percent stake in the company in 2000, has decided to focus on its bigger luxury brands with greater presence in U.S. markets.

Carol Hamilton, president of L'Oréal USA's Luxury Division explained: "We love the brand, but it is a very small part of our portfolio."

"It's a simple decision after a very complex analysis: we have a very large portfolio, and we want to focus on growing the brands which have a larger presence in the U.S. market."

WWD reported that Shu Uemura may be purchased in 18 countries and that it does about 80 percent of its business in Asia. Over the next few months, L'Oréal will pull the product from all of its retail doors (Bergdorf Goodman, Barneys New York, Sephora, etc.), as well as closing the four freestanding Shu Uemura stores.

Makeup artists country-wide will be up in arms, as the eyelash curler is an industry favorite, adored by professionals for the perfect curl it gives lashes.

The products will continue to be available via the brand's website, going forward.

Digg It!
Add to
Stumble This


Post a Comment

Indian Wedding Makeup

Beauty & Style

Beauty & style

Badges & Links

IndiBlogger - Network of Indian Bloggers makeup tips, beauty tips, makeup artist, Khush Singh, beauty secrets, beauty tips and techniques Blog Awards Winner World Blog Archive Featured Fashion Blog Love it, Share it, Rate itWeb Directory
OnToplist is optimized by SEO
Add blog to our directory.