She smoulders in front of the camera, all bust and hips and pale flesh, looking unapologetically curvy - and boy, does she look sexy.
This return to form marks the start of a backlash against the waif-like models who are used in most fashion campaigns and harks back to an era when women looked glamorous when they went to the shops.
Scroll down to watch the ad
Curvy: Scarlett Johansson looks classic but modern in the advert for Dolce & Gabbana's One fragrance
The style is nostalgic, but Johansson makes it look modern. We've become so used to androgynous looking bodies that her curves - and that waist - look truly striking and womanly.
It's not just her natural, healthy figure that's so refreshing; we're swooning over the loose, side-swept blonde bun, grey eyes and nude, pouting lips.
Recreate the understated sexy look in a slip from M&S, Wolford or Spanx.
Ad girl: Scarlett featured in a Dolce and Gabbana campaign earlier this year
On the eyes, opt for a dove grey eye shadow with charcoal colour along the eye-line and lashings of black mascara, keep your skin porcelain and add a pale shade on your lips.
Pass the cupcakes: Scarlett isn't afraid to show off her curves
Add to del.icio.us