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Benefit Cosmetics LLC

As the summer hots up many women will be dusting down their strapless dresses and showing off their tanned shoulders at weddings and parties across the country.

However, keeping one's assets in place can be fraught with difficulties as conventional strapless bras often head south after a rigorous session on the dance floor or even just a stroll to the bar.

But now help is at hand as Wonderbra launch their revolutionary Ultimate Strapless bra which promises to stay up as long as you do.

 Wonderbra's new Ultimate Strapless br

Hands free: The cleavage boosting strapless bra from Wonderbra was unveiled at Westfield Shopping Centre today

The bra has been designed to mimic the ideal lift and support achieved when women hold up their own bust with the help of a brand new structure shaped with four ‘fingers’ that is moulded into each cup, totally replacing conventional underwire.

 Available in cup sizes A-F at around £32, the breakthrough bra was unveiled at the Westfield Shopping Centre in London today by a selection of models wearing sequin leggings and little else as they strutted around to showcase the underwear and its uplifting benefits.
Wonderbra's new Ultimate Strapless bra

Two years in the making: The four finger design mimics the lift and support achieved when women hold up their own bust

Enlarge   Wonderbra

Rigorous testing: Hundreds of hours were spent making sure the bra stayed up during dancing, bending and jumping

Wonderbra spent two years researching and developing the technology with Cambridge-based innovators, as well as spending hundreds of hours in testing to create the ‘hands’, which are invisible from the outside.

'We conducted a comprehensive series of tests with real girls, which included dancing, bending, stretching and jumping, all designed to put the bra through its paces,' said Julia Nolan of Wonderbra.

'This unique technology lifts the weight of the bust, supports and gives a trusted Wonderbra cleavage. We have created a groundbreaking garment giving women the perfect solution to the age old strapless bra problem,' added Julia.

So will be the bra mean an end to hoiking up and constant rearranging of clothing normally associated with strapless underwear?

Sarah, 25, from London wore the strapless bra to Ascot horse races recently and was pleased with the results: 'I didn't quite believe it until I tried it myself! I wore the bra for a whole day at the races and I didn't worry once about it - even when I was jumping up and down, cheering my horse on.'

Another woman to get her hands on the uplifting underwear is Faye from Swindon. The 23-year-old took her bra out for a night with the girls and says: 'The bra is very comfortable and supportive; I didn’t have to pull it up once.'

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