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Benefit Cosmetics LLC

When designer Alexis Mabille visited Mexico, he saw a painting by Diego Rivera that served to plant the seed for what then blossomed into a braided look for models at his first haute couture show, for spring-summer 2009.

Hairstylist Odile Gilbert fastened each model’s pair of braids together at their ends and decorated them with violets.

“I think it’s a little Parisian touch,” she said.

Makeup artist James Kaliardos came up with looks meant to seem “innocent, sweet” like the hairdos, but also rather “cosmetic,” he said, explaining the show was the launch pad for the use of a new L’OrĂ©al Paris color cosmetics line, called Studio Secrets Professional.

Kaliardos created the collection with Linda Evangelista, who served as its muse. Evangelista said she also helped give feedback on some products. The line will include lip gloss, mascara, eye shadow, foundation and lipstick, among other items.

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