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Benefit Cosmetics LLC

If you’ve been scratching your head at the influx of Mischa Barton paparazzi shots on offer last week, first at the Couture shows and then at the very elite gathering that was the Annual Sidaction AIDS Benefit Gala, then we’ve got another mind bender for you: The O.C. actress, who left her California zip code (and career) behind last year for the brighter pastures of Paris, is the new face of Herbal Essences in Europe (yes, that’s teal mascara she’s wearing in the ad image at left). We are telling ourselves that Barton’s star power must be significantly stronger across the pond, although any legitimate reasons as to why she is experiencing something of a revival at the moment are welcomed. We were under the impression that her marketability died with Marissa Cooper, but apparently we were wrong.

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