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Benefit Cosmetics LLC

To prime or not to prime is frequently up for debate among beauty devotees: Is taking that extra step before applying foundation really necessary? As far as we’re concerned, the answer is yes—especially when the product in question is Fresh’s new Rose FreshFace Primer. Like most other prep treatments, the lightweight formula is intended to diminish the appearance of imperfections so makeup can go on silky smooth, but this one comes with benefits. Porphyridium cruentum is a smart micro-algae that helps balance natural moisture levels for an even complexion, while rosewater cools the skin and cucumber extracts soothe and calm. Suddenly, adding another product to your face-painting routine feels like a bonus, rather than a chore.

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