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Benefit Cosmetics LLC

LOOKING AWAY: As fashion brands continue to pull back their ad spending, it leaves fewer dollars on the table to divvy up across a plethora of magazines. And the result is another victim of the downturn: New York Look, the biannual spin-off from New York magazine dedicated to covering show seasons in New York, Paris and Milan. There definitely won’t be a spring issue this year — and a fall one is questionable. A spokeswoman for New York magazine said coverage of the fall 2009 shows, which begin Feb. 13 in Manhattan, will appear in New York’s Fall Fashion issue and include some elements of Look. She added the company “will revisit the publishing of the stand-alone Look in the fall of 2009.” Look was produced by New York’s fashion team and a handful of freelancers and was distributed on newsstands and to a select group of New York subscribers after the Europe shows ended each season.

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