Makeup Guru

Kanebo is getting colorful — but is also keeping benefit top-of-mind.

The Japanese beauty brand is set to launch Sensai Colours, a new treatment makeup line consisting of eye, lip and cheek items with formulas that draw on water and silk to address moisturization and impart a silk-like glow, according to Maiko Kitagowa, Sensai Colours marketing manager.

Each item in the line is designed to follow Japanese aesthetic ideals, such as Kasane kimono layering, that can be seen in the makeup line’s use of translucent hues.

Kanebo Creates Treatment Makeup