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Benefit Cosmetics LLC

First came Rescue Beauty Lounge’s SpongeBob Square-Pants–inspired nail lacquers. Now, Too Faced Cosmetics is taking the cartoon thing a step further by giving the Smurfs a turn. Those amiable woodland creatures with the little white hats, who turned 50 years old in October, are getting their own makeup line. The Smurfette Collection, a five-item range of color items for the eyes, lips and face, launches at Sephora in December. Too Faced co-founder Jerrod Blandino was inspired to create the line after waking up at 2 a.m. wondering, “What the hell happened to Smurfette?”

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