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Benefit Cosmetics LLC

Remember those controversial Calvin Klein commercials from the early '80s featuring Brooke Shields? The heroin chic ads with Kate Moss from the late '90s? How about last year's commercial for Calvin Klein Secret Obsession starring Eva Mendes, which was censored by the networks? It looks like the brand is returning to the usual tricks. WWD reports the new commercial for Calvin Klein Jeans "is so provocative it initially was banned from even late-night cable TV." Conveniently, the Steven Meisel creation will now be the "main attraction" when the company's new e-commerce site debuts on Friday.

The models spotted rolling around and appearing in the provocative print ads are some of the industry’s hottest stars and freshest new faces including Anna Jagodzinska, Anna Selezneva, Natasha Poly, Edita Vilkeviciute, Danny Schwarz, Vladimir Ivanov, Carson Parker and new face Mikus Lasmanis.

You can take a peek at the "banned" commercial below, but don't expect to see anything racier than what you'd find on your run-of-the-mill MTV reality show.

Calvin Klein is working on an edited version of the commercial that will air on cable, while outside the U.S., countries such as Italy, France, Spain and Germany will show the uncensored version. The print campaign, which features still shots from the commercial, will appear in March issues of magazines. The campaign will also include outdoor billboards and LED screens, with the latter version set to launch on Sunset Boulevard. Hopefully, for drivers’ sakes, the screens will show the edited version.

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