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Benefit Cosmetics LLC

Prostaglandins — they’ve been doing the info-mercial circuit lately, getting in their 15 minutes of lash blasting fame, and RapidLash Eyelash Renewal Serum ($50) is the product du jour!

RapidLash makes some very bold claims…

Potent Polypeptides help amplify the length, thickness and volume! Powerful Polypeptides provide effective protection against breakage and naturally support longer, stronger more voluminous lashes.

Vital proteins and vitamins help replenish and fortify! Panthenol and rich minerals join forces to help replenish and rejuvenate lashes with essential proteins and vitamins that provide strength, shine and enhance lashes.

Moisturizing and rejuvenating agents help add shine and flexibility! Unique moisturizing agents provide extreme hydration to lashes by locking in moisture while improving elasticity and durability.

The product contains bioengineered octa/copper/oligo peptides, an “effective combination of amino acids,” according to CEO Robert Trow, to help “amplify volume by strengthening and rejuvenating” lashes and brows, and isopropyl cloprostenate, a fatty acid (LOL!) derivative, to help “promote cell regeneration.”

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