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Benefit Cosmetics LLC

August 8th 2008, Mumbai – One of the most influential and popular forces in contemporary cosmetics, M∙A•C Cosmetics announced the official launch of its India . The website is specially designed for its Indian customers and aims to ensure they have access to and receive the latest information on their favourite products, collections and events in their cities. is easy to navigate and possesses a host of interactive features. Customers and fans can register on the website to receive email notifications on the latest news, current collections, available products, new product launches, in-store events and new store openings taking place throughout India. The website also links members directly to the brand's commercial site,, where additional features including detailed product information, beauty trends, worldwide stores locations, tips and advice from M∙A•C Artists, face charts and looks for the latest collections are available.

"The , site reflects the Indian market trend, which is moving toward an online and tech-savvy age, just as it is globally. Our customers like to know the latest that's happening at M∙A•C in their city and more importantly, how they can be part of it. With this website we're able to give them that information so they continue to enjoy the M∙A•CExperience straight away, even from the comfort of their homes or offices." explains Laurent Cathala, M∙A•C Brand Manager, Middle East & India.


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